Monday, February 18, 2008

Barry bounces so you can too

About five years ago I wrote about Barry Moltz, an author/entrepreneur with an uncharacteristic kind of business book, You Need to Be a Little Crazy: The Truth About Starting and Growing Your Business. Now I'm the wannabe entrepreneur and he's back with a new book, Bounce! Failure, Resiliency, and Confidence to Achieve Your Next Great Success.

It's NOT a comeback book. Moltz is still in the business of telling truths that don't fit in the narrow intellectual confines of your usual business or motivational talk. Failure happens. Failure isn't always educational. It often isn't even your fault.
There are plenty of times when dead-end failure just plain stinks, and you can't pretty it up or minimize the pain by ferreting out something of value from the mess.

My third company once lost its largest company because the U.S. Securities and Exchange Commission (SEC) caught them stealing. Another time, I lost my best employee because her spouse took a new job 1,000 miles away. There wasn't much new for me to learn from either of these situations that I didn't already know. {8}
Since a lot of bad things just happen, and since business theology is no better at making them nice than regular theology is, you need to develop the resilience to live through failure and bounce back. Moltz's book is modeled on rubber-band balls he created as a kid: he suggests ten "bands" to add to yours so you too can bounce better when it's required. Sounds like a book that should be on the list of a lot of current, former, and soon-to-be-former journalists, for starters.

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